Creating a website is for promoting your business and driving sales, but designing a website is for the audience who visits it. After all, if the design isn’t in accordance with your audience’s preferences, then you’re just wasting time, money and resources on a website. But what makes a great web design? Aside from functionality, speed and usability, it’s the stunning visuals that are combined to truly capture the attention of anyone who visits your website and give them an amazing experience.
However, just any design simply won’t do. Instead, you need to know your audience well and create a design that they will find most appealing. Creating such a design demands a lot of effort and hard work, but if you want to have good website traffic and high conversion rate, you’ll have to make it happen. Here are a few awesome web design tips you might find useful.
Make it simple
Humans are visual creatures and they will judge your website based on its design. As a matter of fact, your visitors only need less than a second to form the first impression about your website that will determine whether they’ll stay or leave immediately. However, overcrowding your website with visual effects won’t make your audience like it more. Google did a study back in 2012 where they discovered that visitors will find a website less appealing if it’s visually complex and if the design isn’t familiar to them.
That means that you need a web design that’s both simple and familiar to visitors. That’s why you need to know your audience well so that you can create a design which will suit them best. Implement visuals that will be captivating enough to make visitors want to explore your website further and make it simple for them to navigate around it.
Supply additional information
Sometimes your website visitors will want to know more about you, your business, your products and services. That’s why it’s a good idea to have a section of your website ready for them that will contain all the information they need. Image galleries and in-depth guides about your products or services are very helpful.
Also, product videos work very well, especially since people generally prefer to watch videos instead of reading chunks of text. Make sure your visitors can familiarize themselves with your offers and that the information you provide can help them make a decision easier. Moreover, include your contact information on the website, so that visitors can follow up with any specific questions if they want to.
Choose the right visuals
Choosing the right logo is key, as it will tie your whole site together and make your brand one to remember. Gone are the days where this involved finding a designer, trying to communicate your vision, and hopefully getting the right design, now there are sites like Logojoy, where intelligent AI helps you craft the perfect logo on your time, your budget, and from your own home. Live previews help you also visualize business cards, T-shirts and even subway ads, and the great thing is these (plus the social branding assets) make great visuals for your website as well.
Visuals on your website consist of images, videos, colors you use as a website layout and even fonts you use for your headlines and texts. Your audience must find all visual aspects appealing in order to find your website interesting. For example, colors influence human behavior and choosing the right color pattern at the right place for the right purpose will affect how your visitors will perceive it and how they’ll react. The same rules apply for images and videos.
High-quality images are generally appealing to everyone, but if they’re too large it will take too long for them to load, which will annoy your visitors. Make sure your images are the right size so that your audience can enjoy them and maybe even share them on social media. If you have trouble fitting visuals together or finding the right visuals to create an awesome web design, you can always check with digital agencies such as Quickclicks who can help you out.
Tailor your messages well
People seek information before they make a final decision. Your website design might be appealing enough to make visitors interested enough to keep exploring, but sooner or later you need to give them a bit of a push to help them convert into customers. That’s why it’s important to tailor your messages well and inspire people to take action.
A good example is adding text to your images. Not too much though, or people will find it invasive. Instead, choose the right message that will complement an image and place a call to action that will make people want to go further.
A website design isn’t just about the beauty of visuals and ways to hook your audience, but it’s about functionality as well. Your audience expects to browse through your website without any delays and interruptions and you must provide them with such an experience. Your website has to be fast, easy to navigate and usable so that your visitors don’t get irritated.
Nowadays, consumers expect website pages to load fast and user experience to meet, if not exceed their expectations. Therefore, it’s not just about creating a web design that will attract visitors, but also about creating a design that will make them stay and come back for more.
Creating an awesome website design your audience will find attractive isn’t as simple as it sounds. However, if you research your target audience and learn their preferences, you’ll be able to create a website with stunning visuals and exceptional functionality that they’ll absolutely love and drive your business toward success.