Ranking better in the search results is one of the main reason digital marketing exists. If you’re not familiar with this practice, it’s basically everything you have to do to advertise your brand online and gain more customers. Though that may sound easy enough, digital marketing has many aspects you need to pay attention to. The gist of it is that you need to focus all of your attention on quality. The best way to do so is through content. Content marketing is a valuable asset of digital marketing and can be just the thing to bring your ranking up.
Because content can be anything and everything, it’s important to differentiate between the kind of content you should be posting. After all, not all websites and pages are filled with the right kind of content just because they’re filled with it. In 2019, technology is at its peak. Search engines have become more sophisticated and are able to recognize quality just from context. On the other hand, you have users that you can’t disappoint.
So, there’s no room for your content to be anything but amazing. Here are 4 types of content you need on your website if you aim to rank better.
1. White papers
If you want to engage your audience and give them something to share with each other, create white papers. Research has shown that most people share white papers with their friends and colleagues. This means that you’ll get more visitors, more shares, and better rankings. There’s also a high chance that your sales will increase.
The best white papers are focused on helping the user. They shouldn’t be written like a sales pitch. Instead, they should focus on one key issue and genuinely help whoever is reading them. It’s been proven that users respond to this type of content better because they don’t feel like anyone’s trying to sell anything to them. This opens them up completely and they actually start finding your website and firm useful.
Being useful and helpful are the two things you have to strive for if you hope to increase your SEO rankings. That being said, there are a few things you can do to increase the quality of your white papers. You should use in-depth research but also back it up with trusted sources. As well as that, include charts and graphs to better illustrate your points. A call to action is also needed, as it’s a great way to invite your reader to explore your website further. The longer they stay, the better your rankings and conversion rate.
Content isn’t only written! In fact, as time goes on, it seems that visual content is getting more and more popular. This is especially true for videos. The human eye is very perceptive, and we take in most of the information from the real world through our eyes. It’s no wonder videos are doing so well in the marketing world.
They’re also great because they allow you to illustrate things you simply can’t with words. It’s much more effective for your users to see your clothes being worn in videos or to see your food being served. The aesthetic beauty of your design is simply lost in words. Videos are also great for when you need to give clear instructions. Tutorials and how-tos have changed the way people interact with brands and use YouTube.
As well as that, videos are easy to be shared, people tag their friends in funny content, and they keep people coming back. This is especially true if you create an interesting video series. This way your users will always have something to look forward to and watch. Videos should be a standard part of your website but also your social media accounts.
3. Blog posts
When you mention content marketing, most people immediately think of blog posts. They’re right, too. This is one of the most common and most effective types of content marketing. They don’t have to be that hard to produce and can be a lot of fun for your users. This is because most blog posts are on very relevant and easy to ready subjects your users can relate to. As well as that, they can contain images to make them even more entertaining.
The biggest benefits of blog posts are that you get to establish yourself as an expert in your field among your users. As well as that, you can get more citations from other trusted sources and thus increase your rankings with ease. The latter also helps users see you as an expert because it’s not just you saying how much you know- it’s others, too.
For blog posts to be effective, they need to be posted regularly and there should be many of them. Most firms come up with a series of blog posts or ideas for them and then work on getting them written. The practice is that you usually hire someone else to write them for you. After all, it’s quality you’re after. It makes much more sense to ask for the help of trusted SEO Brisbane companies and those similar to them. This is because you’re sure that SEO companies give results. Them writing also leaves you enough time to focus on other areas of your business.
Humans are naturally curious and want to know everything about everything. We can clearly see this from how people behave online. The content they share most often is the research firms do. Instead of publishing someone else’s, you should create your own research. Original research shows your users that you’re invested in your field and bring them only true information you’ve tested yourself.
Research can be anything depending on what type of business you’re in. Of course, you have to understand that this just may be the hardest type of content to produce. It takes a lot of time and can even be costly. If you decide to publish original research, be prepared for a lot of work and dedication. Those who don’t want to invest a lot of time and money but still want the results can opt for something easier and simpler.
You can carry out a survey instead. To further make things easier on yourself, you can use a built-in reporting dashboard which will generate charts. This is a great way to visualize the results and present them to your users in a way they’ll understand.
If your research is good and recognized, you can be sure that other sources will be citing you in their content. This will bring even more visitors to you and your website, thus further increasing your SEO ranking.
These types of content may seem hard to create, but they’re an essential part of digital and content marketing. Without them, your whole operation could be compromised. After all, your main goal is to provide quality content to your users and convert more people into customers. To do so, you’ll first have to understand the needs of your visitors and meet them. With content, that’s exactly what you’ll get an insight into. Your target audience will be easier to communicate with and understand, and you’ll have a much higher success rate and ranking score.
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