If your business has been growing and you’re unsure whether it’s time to level up, it’s worth considering whether your business is in the right place to scale. While many people confuse scaling with expansion, scaling your business refers to carefully preparing and setting yourself up to grow your business without hindrance. Proper scaling is not a quick process, it takes the right planning, employees, technology, and strategies to make it happen effectively.
If you are turning down potential clients, have a positive cash flow, a strong team dynamic, and a loyal customer base, these are just some of the signs that your business may be ready to scale. If you are ready to grow your business, we outlined some best practices for how to scale your business below.
Outsourcing is becoming increasingly common for new businesses—whether they are outsourcing their marketing efforts or finances, many new businesses are choosing to outsource so they can focus on specializing their offerings. Determine areas where your team may need additional bandwidth and try to outsource those things, freeing up time for you to hone in on your core business offerings.
Utilize social channels
Social media and online platforms are becoming an essential marketing tool for all companies to have. In a time where an estimated 67 percent of consumers use social networks like twitter to contact a company to resolve their issues, it’s clear that having an online presence is a must.
However, it’s important to determine which social channels you want to focus on and spend your time and energy growing those channels. For B2B companies, LinkedIn may be a wise investment, but many B2C companies like clothing retailers are opting to focus on social channels like Instagram.
Understand your audience
Studying and understanding the needs of your audience is crucial for any business to succeed. Regardless of the industry, you are in, performing market research to determine any gaps in the market is a necessary step so you can determine how you will maintain a sustainable competitive advantage.
When you focus on understanding your market segment, you are able to predict your customer’s needs before they occur. This, in turn, allows you to start building your brand image and gaining valuable long-term customer loyalty.
Scaling your business comes down to understanding your target market, being smart with your marketing and branding, and outsourcing the right things, allowing you to focus on what you do best. To learn more about how to effectively scale your business, check out the infographic by JW Surety Bonds below.