Do you want to know which WordPress Plugins work best for your business website?
Are you unable to make the most out of WordPress websites for your business?
Is your brand website’s productivity suffering because of a lack of Plugins?
Do you want to know about the most affordable and cost-efficient WordPress Plugins?
If you have any one of the above questions in your mind, you have landed in the right article. In this article, we will help you with 10 of the Best WordPress Plugins for your WordPress website that will help you-
- Increase website traffic
- Contribute to a Better Lead Generation and Sales Conversion process
- Help you with gathering data and analytics to plan your strategies better
- Improve your website’s SEO scores and metrics
- Play a crucial role in climbing Google’s Search Engine Rankings Page (SERPs)
WordPress Plugins and Tools: Meaning and Definition
Let us start from the very basic.
A WordPress Plugin is a software addition to your WordPress website to increase functionalities. A plugin contributes by adding new features that improve and website’s health and ROIs.
Software developers, especially WordPress developers write codes in PHP language. This is then integrated to a WordPress theme. The theme can be a standard WordPress theme or even a customized one. A WordPress plugin works seamlessly with the website for the brand.
The best part about WordPress plugins is that they are usually free.
This is a great relief to millions of businesses around the world. However, as they are free there is usually no service that programmers of platforms offer. This means that you need to be careful when using a particular WordPress plugin.
Before installing a WordPress plugin, you should do your research. This means that you need to ask three basic questions to the plugin before using it-
- Is the plugin that you are going to use compatible with the theme that you have chosen for the WordPress website?
- What kind of questions, points, and ratings are people giving to the plugin on sites like Quora, Reddit, and WordPress related forums like WPMayor?
- When was the last time that the plugin had been updated and worked on, by the developer or the platform?
Once you are satisfied with the above answers, you can go ahead and add the plugin to your website. Remember, that a plugin can be very helpful for your website, especially if you choose the right ones.
Let us now look at the 10 best WordPress Plugins and Tools every business must integrate into their WordPress website.
10 Best WordPress Plugins and Tools: The List
- Yoast SEO-
Content optimization is critical if you are planning to rank for keywords. However, not all content ranks on Google. The ones which rank are highly optimized, keyword-friendly and structured for search engine compatibility.
SEO Yoast is the best SEO optimized WordPress plugin in the world, period! If you make it a habit to check the optimization of your content on SEO Yoast, you have already sorted 90% of your Content related SEO problems.
Source: SEO Yoast
You can either go for a Free Version of SEO Yoast or go for a paid model that offer multiple functionalities like-
- Optimization for multiple keywords
- Updates on old content
- Technical optimization of robots.txt, htaccess.files, etc.
- Takes automatic updates from Google’s Algorithm
Some of the SEO experts consider SEO Yoast as the foundation on which any SEO strategy can be built. It helps set up the content on your WordPress website in the most optimized fashion possible.
2. W3 Total Cache-
Page Loading Speed is a critical component of how Google ranks websites. According to experts, users leave a website if it does not load in under 2 seconds. The fastest websites see their rankings zoom to the top of Google’s search pages. If your WordPress website is slow, you have a big problem.
Most of the time, content, images and videos along with several other functionalities might slow down your website. These are things, which you cannot do anything about. However, if you are using the W3 Total Cache Plugin, you can ensure lightning-fast speeds for your website.
By integrating CDNs (Content Delivering Networks), W3 Total Cache generates static files from a highly dynamic WordPress website. For business websites, website-loading speed is crucial for getting leads and sales.
3. WordPress Forms-
Can you imagine a business website, which does not have a Contact Form or a Query Section? I guessed it right, you cannot imagine one! Contact forms are inherent expectations that all businesses have. The rightly optimized content form can generate hot leads and translate into actual sales.
Imagine if people are not able to reach out to you. They have discovered your website on Google search, they have been floored by your content, product, and service. Now they want to establish business relations. However, they cannot find a neat or properly optimized form. A saddest short story ever…
Source: WP Forms
WordPress Forms are simple, efficient, dynamic and powerful. The best part about them is how they can be customized to suit the individual needs of different businesses. The drag-and-drop function to build forms does not require any coding whatsoever.
There are tutorials and videos to help you create the correct forms and integrate them on your WordPress website with ease. The best part? You do not need any help from your WordPress developer!
4. UpDraft Plus-
A business might take any number of precautions to ensure that their website is safe and secure. However, there have been numerous instances in the digital industry, where something out of the ordinary happens.
It is possible that an update can go wrong, or some hackers out there have taken a fancy to your high performing website. In such instances, you need to ensure that you always have a back-up of your website.
Source: UpDraft Plus
UpDraft Plus is the highest rated backup WordPress Plugin in the world. It works seamlessly by backing up your entire website to the cloud via platforms like-
- Google Drive
- Microsoft’s Azure
- Other platforms
UpDraft Plus offers simple and easy steps to create your backup with a single click. Every business website should always have a provision for backup.
As the world increasingly moves to e-commerce, most brands and businesses are migrating to online stores. You might not have the resources of Amazon, but you can still make a ton of sales from your WordPress website.
How? Enter WooCommerce- a simple, easy and affordable e-commerce WordPress plugin developed especially for small businesses and brands. You can integrate the WooCommerce plugin on a new WordPress site or an already existing one.
WooCommerce gives you all the customization and configuration options of a dynamic eCommerce platform. From checkout sections to payment options, you can integrate all functionalities seamlessly on your WordPress website.
According to statistics, 28% of all online businesses are operating from WooCommerce! This gives you an indication of how successful the platform is.
6. Mailchimp for WordPress-
For businesses to maintain constant communication with their users, Newsletters are the number one opted strategy. When it comes to new launches, blog articles, sales announcements, and other notifications, businesses rely on Newsletters to keep audiences engaged and draw responses.
The MailChimp for WordPress plugin helps businesses grow their email subscriptions and create better Newsletters. From customizing forms to creating an attractive Newsletter Design, this WordPress plugin is essential for businesses that are looking to build their email database.
Source: MailChimp For WordPress
MailChimp for WordPress also integrates with the WooCommerce plugin and offers a holistic and comprehensive eCommerce feel to newsletters. This is the highest rated email subscription plugin on WordPress currently and has been used on over 2 million WordPress sites!
7. Smush Image Optimizer WordPress Plugin-
We all like rich websites. Images play a vital role in attracting and engaging users on any website. However, the flip side of such an approach is that high-quality images are heavy in terms of their file sizes.
This makes WordPress websites slow and adds a lot of time to their loading speed. Consequently, this makes the bounce rate worse. With WordPress’ top-rated image optimizer plugin, you can be assured of high-quality images that are compressed and optimized.
Smush optimizes the images but does not compromise on the quality of them. This makes for an attractive and visually rich experience without having to compromise on the page loading speed.
The best part? Smush is compatible with almost every Media Library WordPress Plugin like WP Media Folder, NextGen Gallery, WP All Import and others.
8. IT hemes Security WordPress Plugin-
In the past few years, the digital world has been rocked with hacking problems. The ‘Wanna Cry’ Malware is estimated to have cost businesses and companies billions of dollars. This has forced Google to consider security as one of the key ranking factors for websites.
As WordPress, sites start evolving and appealing to businesses using financial transactions, site security is essential. This is why iThemes Security becomes a necessary plugin for your WordPress website.
By using two-step authentication, password security, routine malware scan schedules, Captcha placements, and other security protocols, iThemes guarantees security on all levels. This not only makes you look good in front of Google but also gives you a number of boasting points in front of your customers.
The more secure your website, the better will it be a confidence-building mechanism. This will ultimately translate into better sales and revenue generation.
9. Custom Feeds for Instagram-
With more than 3.2 million users worldwide, no business can afford to ignore social media. Of all social media channels, Instagram saw the highest growth in 2018. This trend is continuing in 2019 as well. If you are able to integrate your brand’s Instagram feed on your website, you can-
- Redirect traffic back and forth from your website to your Instagram page.
- Create more areas of engagement with users on your website.
- Create attractive and lively content through an Instagram gallery on your website.
Custom Feeds for Instagram WordPress plugin, helps you duplicate your Instagram feed on your website. You can customize it to work with multiple Instagram accounts. You can also display photos in a variety of sizes.
This WordPress plugin helps create a lot of engagement on your website. Not to mention how it makes your WordPress website appear to be dynamic and fresh at all times.
10. Broken Link Checker Plugin-
A website needs to be both aesthetically pleasing as well as technically astute. This means that for SEO functions, the website needs to be properly optimized. This becomes a core support plugin for your SEO activities. Broken links signal bad health and translate into lowered metrics and rankings.
This plugin helps find out if there are any broken links on your website. It also helps tell you about links that are not working, have issues or need immediate attention.
The best part about this plugin is the information that it is able to fetch and display. It will also suggest ways and actions that you need to take to address the problem at hand. Broken links on a website are very bad for a business’s health.
The article has tried to showcase the best WordPress Plugins that businesses should have on their WordPress websites. The aim has been to cover all aspects of a website. If you go through the list you will see that we have attempted to cover-
- Content Optimization
- Design Optimization
- Business Development through Lead Generation and Sales Conversion
- Social Media Integration
- SEO Functions
- Outreach Capabilities
- Ecommerce Integrations
The above WordPress plugins will help you push your business into high gear. You can expect better traffic, higher engagement and improved metrics if you start using the ten best WordPress plugins on the list.
If you wish to add value to the article, please feel free to drop your suggestions in the comments section.