Your website does not just rely on your content. For businesses to thrive, they need proper statistical data. This includes everything from monitoring their websites to finding out if the website is accomplishing its set goals or not.
A lot of variables are put into consideration when we’re trying to evaluate the performance of our website. The variables are called Key Performance Indicators (KPI). They include Uptime, Time To First Byte (TTFB), Full Page Load Time (where TTFB and FPLT represent the time taken for websites to open and respond), organic traffic, link status, etc.
The data represented from these KPI’s with the help of the following analytics tools aids businesses to gain important statistical information on what’s going right and what’s not. This consequently shows them what to work on to make their websites perform optimally.
Google has a web monitoring and analytics app, named ‘Google Analytics’. It provides detailed statistical data like visitor info, goal progress, advertising effectiveness, social media tracking and a ton of other features. It is also pretty much free. This app is bound to make the top spot as the most popular web analytics app among businesses and e-commerce marketers.
It’s highly effective in tracking traffic and is also very flexible and user-friendly when it comes to devices. It has a premium version model that’s only fitting for giant corporations with huge amounts of daily traffic.
This offers additional personalization and customization features along with the standard visitor traffic data like widgets and pop-ups. It also has a completely custom-made interface which sets FoxMetrics apart from other web analytics apps.
The downside is that FoxMetrics is a paid metrics software. It has 4 different pricing plans catering to your varying needs. If you want a flexible and easy web analytics app with a customizable and hassle-free user interface and a plethora of handy features you should go for FoxMetrics.
One of the biggest factors contributing to determine how well a website performs is the website speed. The time it takes for the server to load a complete webpage to the user has an almost inverse relation with visitor views and viewing time. The average bounce rate surges from 7% after a 1 second page load time to 38% after just 4 more seconds.
Website speed is, therefore, a critical performance indicator that needs to be constantly monitored to ensure optimal results. That’s where KeyCDN Website Speed Test comes in to save the day. It does exactly what its name suggests, i.e., it accurately displays all the key attributes that dictate the speed of your website.
Another great web analytics app that doesn’t cost a dime is Matomo, which was previously known as Piwik. Matomo is a great option for a lot of businesses since it’s open source and a lot like Google Analytics. Previously it wasn’t cloud based but it is now, providing a secure, reliable and cost-effective solution to you.
Real-time alerts and statistics are another few of the amazing features packed in this free of cost, web performance analytics app.
An excellent app that you can use to get ahead of the competition is SEMrush. It is a software that researches the keywords in ads, paid traffic and organic searches. It then breaks it down in report form and gives you many perspectives concerning organic competitors. SEMrush is generally free, allowing you to make 10 requests per day on its standard version. The paid version allows full access and a bunch of API’s along with all sorts of features.
Bitly is another great tool for businesses to improve the performance of their websites as it’s a free of cost software. It not only shortens links and URLs, but even allows users to fully monitor the effectiveness of those links both geographically and statistically.
Users can now modify their content to suit their demographics. They can also identify the platforms that are the source of their traffic. All this is for free, which explains why Bitly is such a popular web development software.
Here’s a popular solution for big corporations and enterprises with huge amounts of business data. Zap’s Data Hub is a versatile data management software, capable of implementing many analytics apps. It provides a 360-degree view of their business objectives and data, with an amazing dashboard and UI.
Also, for an enterprise-grade data management system, it’s not that expensive either.
The all-powerful Google takes the spotlight yet again with a very intuitive and sleek Google Search Console. This helps users to fully optimize their websites in compliance with Google Search so that their website is more relevant and easier to find on Google.
The Google Search Console also regularly notifies you of any webpage errors that need to be rectified. It also checks if your content is accessible by Googlebot’s crawling techniques. A whole lot more can be achieved if GSC is paired up with Google Analytics.
If you ever want to know exactly what your website visitors are doing in any instance, there’s probably nothing better than Chartbeat. The paid software keeps users updated with the online activities of their visitors by sending regular pings, or ‘chartbeats’ from the visitors. As far as live analytics app is concerned, Chartbeat is superb, but it’s not exactly a completely independent web analytics app. A companion software should, thus, be employed.
Adobe Analytics is yet another tool to evaluate your website. It helps you to get faster access to data. Made especially for the big enterprises, Adobe Analytics does absolutely everything a web analytics app does with its complex design and versatile range of actions.
All of the apps mentioned above are great tools that you can employ to get the best out of your website and make sure that it gets the perfect results. You can derive inspiration to develop and use your app from professionals like AirG Reviews who are pioneers in their field.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
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